“A lunch without diet Coke is like eating cake without icing,” says Gian, she is in Phase 3 of the South Beach Diet or something. “That innocent bubbly, syrupy good taste that tinges gently in my mouth after enjoying my diet lunch. You are kidding me, right?” She digressed after being told what dieticians found in their research. Dieticians advise dieters to be careful with diet colas or any diet food products, or else, any diet plan would amount to nothing. While cookies are made with sweeteners, be it sugar, fructose, or concentrated fruit juice, it’s still high in calories. Nutritionists say that fruit-juice concentrate is no better or worse than granulated sugar. Both are empty calories. The same thing can be said of diet beverages and other food products posing as “diet food.” Take for example, those diet beverages; although their makers claim that their products have zero calories, they actually have sodium. We all know what sodium can do to you when you are on a diet. Sodium retains water. If much water gets stored, you know what it can do to your body – it bloats your body. Whenever you have a craving for a diet soda, think of a gruesome scenario wherein you are being chased by a monster diet soda. It’s not pleasant, but do it just to have something to keep you from straying from your diet. • Contrary to popular belief, courtesy of TV ads and billboards, diet cola, fruit juice in cans, and other diet food products are being sold in the market not to make you slim but to make you fat. Ergo, be smart and take out diet cola and juice from your menu if you’re serious on losing that bulging belly. You will do better in your diet by eating less and eating well. But again, how come there is the word “diet” on the commercial food and drink labels? By simply asking the question, you have almost arrived at the answer. In the marketing department of thousands of companies around the world, the marketing strategy of millions of commercial products will undergo copywriting for the ultimate end of advertising and selling products. What you see in the product labels are intended for consumers to read and buy. By putting the word “diet” on product labels, is not easy. It takes a lot of lobbying for the word “diet” to appear in the final copy and labels because the manufacturer needs to get an approval from the Food and Drug Administration and Bureau of Food and Drugs.
Some makers of food products like low-fat cookies or burgers may disagree strongly with the findings of the dieticians’ recent study. Experts say that although some of these cookies and burgers are fat free, these have other ingredients that are not particularly healthy.
If you’re not convinced yet, we present you these rather familiar reports:
• Avoid them like the plague if you want to lose weight. Even a child knows that the fatter you get, the more you want to eat food, drink more colas and juice, then eat and drink some more.
• The desired result of these so-called health food and drinks in the market is not really for you, the consumer, but for the manufacturers; for them to earn bigger profits.
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